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Saturday, 13 October 2012

Fan Art? False Advertising?

Check out the model hand

Introduction that written by Nanyoung:

In Modern society, most of covers of magazines are digitally manipulated compared to early days of magazines. In early days of magazines simply took the picture and used it. However, these days, so many airbrushing used for better-looking cover. The digital photography has made it extraordinarily easy to retouch the photo. An ethical issue arises when, without disclosing the alteration to the viewers of the picture, airbrushing is used to create images that are too ideal or too much of an improvement from real figures. So, do readers have a right to know when photos have been digitally altered? 
(yes, we do. Because : )
First, when girls see the picture or cover of the magazine which was digitally manipulated, they don’t know what is the exact different between ideal and reality. The problem is that young girl’s self-image. Several studies have found that women feel worse about their own body image after looking at magainze’s cover which is airbrushed. Further, when guys see that, they easily think that the picture or cover is real. These images might create unreal expectation.

Kevin's thought on the impact of such act towards the publishers:

Well first of all, the publishers might get a different look after doing so, this is because society will less likely trust the publishers to be a credible source ever again. No longer will viewers trust the publishers ever again. This will undeniably affect product sales by the publishers as people begin to lose interest and maybe even perhaps, boy-cot the publishers themselves.

Coshin opinion of the impact for the society and readers:

The fan arts and fake advertisements are viewed and read by all the readers. They would get the wrong information from it. They thought what they have seen and read are real. They live in a world of make-believe. They steeped in a fool's paradise. People tend to follow on the celebrities. Therefore, the social morals is corrupted.

Suslin opinion of the impact for the celebrity: 


Today's society is very advanced, most are technology-driven. We can freely modify the things we photographed or recorded. Recently announced it was taking a stand against image manipulation in advertising, stating that alterations made through processes like Photoshop can contribute to unrealistic body image expectations, eating disorders and other emotional problems. Surprisingly, professional and public reactions are mixed. It’s wrong to digitally manipulate a celebrity’s picture, because if the picture is not the original picture and everyone put in the fake introduction to the original picture and turn the picture become the fake than show to reader. Models and celebrities always look stunning with their flawless skins on magazine and album covers. Photoshop not only can do enhancements to poorly shot photographs, but also able to turn an ordinary person into someone with superstar qualities. The negative implications after reading the article: “Fan Art or False Advertising” impact on the celebrity is the celebrity will lose their image to their fan when the false advertising is showing a bad news of the celebrities to the readers so it may spoil the celebrities’ image.


Guat Ling explain about the situation of photo been digitally manipulated:

As we can see, the photo of the model on the magazine looked different with the actual photo. It has been discovered that the actual photo of the model was digitally manipulated by editing the appearance of the model and the background of magazine to alluring people read through the magazine.
Besides that, the photo also can be digitally manipulated by hiding defection to enhance the story or characters of the image.

Conclusion that written by Joanne:

 It must be false advertisement. Like what Co Shin had written, readers will get the wrong information from it. In my opinion, no one will like to be shape by any technical things without their permission. It made you look like a fake doll and lost yourself. That's why I think that it should be false advertisement.






Writer and editor for this post,
Joanne, Nanyoung

1 comment:

  1. For everyone's opinion, please cite from readings/ internet regarding photo manipulation ethics.

    Ref list

    Names editor & writers

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