We put some caption at the last part of our video, captions really help the audience to understand what messages are we intending to bring out. Some advertisement are too "creative" and the audience can't get it, but if they put some words in their advertisement, it will help the audience to understand their "creativity".
We chose the "humor" appeal. The scene where the girl who can't understand what the Korean girl said on her phone when she was speaking in Korean, we edited the scene that could make people laugh, meaning that we made the scene in entire advertisement in a bit funny way, not a serious way. It can affect audience that make the advertisement more easier to remember and remind it in real life.
Prominence:
Famous people get more coverage just because they are famous. If you fall on
the road it won't make the news, but if the president or a model fall on the
road than this is a big news. Prominent people make more news. True, names
makes news, but some names make more news than others because of their
prominence. The famous, infamous and the eccentric people have a special appeal
for the public.
(Suslin)
Timeliness:
timeliness means that the news that publish should be still "fresh"
,like it happen yesterday or today. Reader always want to know what happen now,
if the news is already 2 or 3 month ago, reader will lose their interest on it.
For example, an accident happen on 2th of July, the news should be publish on
3th of July, so that the reader can get the information of the accident
quickly.
(Joanne)
Proximity:
Proximity simply refers to the nearness of the event. If it
happens nearby it is usually of more interest or more newsworthy than if it
happens elsewhere. For example, the school newspaper audiences want to know
about events in their school community, just as local print and broadcast news
sources cover stories that would not be of interest to readers or viewers in
other cities.
(Guat Ling)
Human interests :
Although most of these topics are useful to know and of
great importance to most, sometimes you would like to hear how an issue really
affects a community, a family or you. This is where a human interest story
enters. For example, you can look for stories about famine, a swimmer with one
leg, two-headed babies and many more.
(Co Shin)
Consequence：
Consequence is same as significance. It means that people
that affected by the news is important. People will always interest about the
news will affected them. For example, citizen will interested
news about
president, it is because president is the one that lead their country and will
affected economic.
(Nanyoung)
Relevant article with news values.
The topic was "A tour around Taylor's" with the
student prefects from Methodist (ACS) Seremban. We chose this topic because it
was an unexpected surprise for us to find a group of young students coming here
to experience University life as a Taylorian.
First of all, it was timely as it happened right when we were tasked to find a
story. It was the latest news that would definitely interest any taylorian
about their own campus. Secondly, it's rather involving the human interest
element in a Taylorian's point of view. Our point in this is that we feel proud
having students visiting our campus and may be thinking about joining us in
this wonderful campus as well, reaping in the great benefits Taylor's
University has to offer.Thirdly, the news happened closely within campus
itself, tying close to the proximity value of a news values.
Nowadays, distribution companies distribute films and have also supplied films to TV networks and to DVDs. In addition, distribution companies maintain close contact with theater owners and provide a transportation and delivery system that ensures that a film will arrive at a theatre before its scheduled play date. However, most of the distribution of motion pictures has large studios, which are firmly entrenched in both the production and distribution aspects of the business, so independent producer or small companies are facing problem that finding contact theatre chains to spread all over the world. Because of it, the large studios can offer theatre owners a steady stream of films that consistently feature big-name stars.
done by- nan young
CONTENT
Gone With The Wind (1939) is often considered the most beloved, enduring and popular film of all time. The duration of this film is 238 minutes. Gone With the Wind boils down to a story about a spoiled Southern girl's hopeless love for a married man. Producer managed to expand this concept, and Margaret Mitchell's best-selling novel, into nearly four hours' worth of screen time, on a then-astronomical 3.7-million-dollar budget, creating what would become one of the most beloved movies of all time. The film (originally rough-cut at 6 hours in length) was challenging in its making, due to its controversial subject matter (including rape, drunkenness, moral dissipation and adultery) and its epic qualities, The genres of this film is Tvromance, war and civil war romance. The genre and the filming of Avatar movie that release at 2009. "Avatar," a new generation famous movie is a live action film with a new generation of special effects, takes us to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads an epic battle to save a civilization. During filming, Cameron (director)made use of his virtual camera system, a new way of directing motion-capture filmmaking. The system shows the actors' virtual counterparts in their digital surroundings in real time, allowing the director to adjust and direct scenes just as if shooting live action.He also using conventional techniques, the complete virtual world cannot be seen until the motion-capture of the actors is complete. To film the shots where CGI interacts with live action, a unique camera referred to as a "simulcam" was used, a merger of the 3-D fusion camera and the virtual camera systems
Gone with the wind is done by- Coshin
Avatar is done by- Joanne
Freedom of speech is a very tricky right to be freely given to a citizen of a specific country. Words should be carefully used to make sure it does not cause unnecessary semantic meanings to a sentence. The sedition act 1948 was enacted in Malaysia as a method for government to keep check of the criticism of the mass.
A small history lesson on the Sedition act 1948 Malaysia:
In 1948, the Sedition Act was enacted by the British colonial government to combat the Communists. Amendments were made through an Emergency Ordinance 1971, not long after the riots of 1969, to criminalize any questioning on Part III (on citizenship), Article 152 (on national language), Article 153 (on the special positions of the Malays and the rights of other races) and Article 181 (the Rulers’ sovereignty) of the Federal Constitution.
What are the important features of the act?
(1) Any person who— (a) does or attempts to do, or makes any preparation to do, or conspires with any person to do, any act which has or which would, if done, have a seditious tendency; (b) utters any seditious words;
(c) prints, publishes, sells, offers for sale, distributes or reproduces any seditious publication; or (d) imports any seditious publication, shall be guilty of an offence and shall, on conviction, be liable for a first offence to a fine not exceeding five thousand ringgit or to imprisonment for a term not exceeding three years or to both, and, for a subsequent offence, to imprisonment for a term not exceeding five years; and any seditious publication found in the possession of the person or used in evidence at his trial shall be forfeited and may be destroyed or otherwise disposed of as the court directs. (2) Any person who without lawful excuse has in his possession any seditious publication shall be guilty of an offence and shall, on conviction, be liable for a first offence to a fine not exceeding two thousand ringgit or to imprisonment for a term not exceeding eighteen months or to both, and, for a subsequent offence, to imprisonment for a term not exceeding three years, and the publication shall be forfeited and may be destroyed or otherwise disposed of as the court directs. * highlight Innocent receiver of seditious publication 7. Any person to whom any seditious publication is sent without his knowledge or privity shall forthwith as soon as the nature of its contents has become known to him deliver the publication to the officer in charge of a police district or, in Sabah and Sarawak, to an administrative officer or to the officer in charge of the nearest police station, and any person who complies with the provisions of this section shall not be liable to be convicted for having in his possession the publication: Provided that in any proceedings against that person the court shall presume until the contrary be shown that the person knew the contents of the publication at the time it first came into his possession.
Not to forget that there are always dissenting opinions and critiques on the act itself.
"No doubt it is a serious and terrifying offence as one may be imprisoned for merely voicing out different views and opinions. Worst still one may even be branded as a criminal, not for committing crimes like theft and murder but by only having different views or opinions that may be interpreted as being anti-establishment by the powers that be.The uncertainty of its provisions is implicit in words like “bringing into hatred or contempt or to excite disaffection against any ruler or against any government” in Section 3. The language used here is broad and vague enough to catch anything and everything particularly the tendency to question or criticise any government about their policies or actions. There seems no line drawn between legitimate criticisms and criticisms that lead to incitement to violence and disorder. It seems that any criticism aimed at any government or its institutions are capable of having seditious tendencies under the Act." - Jeyaseelan Anthony
M. Manoharan had submitted that the Sedition Act was unconstitutional because the scheme of the Act makes it an offence for a person to merely act, speak or publish statements with a "seditious tendency" without any requirement on the part of the prosecution to prove that the words were indeed seditious.
Contoh cases as a result of the Sedition Act
The defendant, Ooi Kee Saik, vice-chairman of the DAP Penang branch and others were charged of the offence of sedition under S 4(1) (b) of the Sedition Act 1948. The defendant was found to have uttered seditious words in his speech, in which he accused the Alliance government of practising on the ethnic based policy. The other defendants, Fan Yew Teng are charged with publishing them in the Rocket and while Kok San and Lee Teck Chee were charged with printing the speech in Rocket.On the grounds that the defendant uttered seditious words challenging the special position and privilege of the Malays under Article 152 and 153/181. Lastly , Each of the accused were fined RM2000 in default of six months imprisonment.
In 2005, Hishammuddin waved the keris at the UMNO Annual General Meeting. Commentators perceived this action as meant to defend the Malay Special Right. Although applauded by the Malay delegates, the picture of Hishammuddin waving the keris was widely ridiculed in the Malaysian blogosphere. In response to concerns over the racial rhetoric, then Vice President Tan Sri Muhyiddin Yassin said that "Although some sides were a bit extreme, it is quite normal to voice feelings during the assembly." Hishammuddin also defended the delegates' actions, saying that events earlier in the year related to the status of Islam in Malaysia and the NEP had "played on the Malay psyche. If they had not been allowed to release their feelings in a controlled channel, it could have
been even worse." He defended his usage of the keris, saying it was meant "to motivate the Malays" and that it "is here to stay", denying that it was a symbol of Malay supremacy (ketuanan Melayu). Hishammuddin also asserted that "The keris is on the Umno flag...It is a symbol of Malay culture. You give keris as gifts to non-Malays, and non-Malays give them to me at functions." However, Chinese politicians declared themselves unconvinced by Hishammuddin's explanations, with the Malaysian Chinese Association (a member of the ruling Barisan Nasional coalition) Youth chief, Datuk Seri Liow Tiong Lai, saying that "If I hold a Chinese sword at a wushu function, it would be different than if I hold one at a political event. This was a political function, so it is seen in a different context. It can create uneasiness."
In Modern society, most of covers of magazines are digitally manipulated compared to early days of magazines. In early days of magazines simply took the picture and used it. However, these days, so many airbrushing used for better-looking cover. The digital photography has made it extraordinarily easy to retouch the photo. An ethical issue arises when, without disclosing the alteration to the viewers of the picture, airbrushing is used to create images that are too ideal or too much of an improvement from real figures. So, do readers have a right to know when photos have been digitally altered? (yes, we do. Because : ) First, when girls see the picture or cover of the magazine which was digitally manipulated, they don’t know what is the exact different between ideal and reality. The problem is that young girl’s self-image. Several studies have found that women feel worse about their own body image after looking at magainze’s cover which is airbrushed. Further, when guys see that, they easily think that the picture or cover is real. These images might create unreal expectation.
Kevin's thought on the impact of such act towards the publishers:
Well first of all, the publishers might get a different look after doing so, this is because society will less likely trust the publishers to be a credible source ever again. No longer will viewers trust the publishers ever again. This will undeniably affect product sales by the publishers as people begin to lose interest and maybe even perhaps, boy-cot the publishers themselves.
Coshin opinion of the impact for the society and readers:
The fan arts and fake advertisements are viewed and read by all the readers. They would get the wrong information from it. They thought what they have seen and read are real. They live in a world of make-believe. They steeped in a fool's paradise. People tend to follow on the celebrities. Therefore, the social morals is corrupted.
Suslinopinion of the impact for the celebrity:
Today's society is very advanced, most are technology-driven. We can freely modify the things we photographed or recorded. Recently announced it was taking a stand against image manipulation in advertising, stating that alterations made through processes like Photoshop can contribute to unrealistic body image expectations, eating disorders and other emotional problems. Surprisingly, professional and public reactions are mixed. It’s wrong to digitally manipulate a celebrity’s picture, because if the picture is not the original picture and everyone put in the fake introduction to the original picture and turn the picture become the fake than show to reader. Models and celebrities always look stunning with their flawless skins on magazine and album covers. Photoshop not only can do enhancements to poorly shot photographs, but also able to turn an ordinary person into someone with superstar qualities. The negative implications after reading the article: “Fan Art or False Advertising” impact on the celebrity is the celebrity will lose their image to their fan when the false advertising is showing a bad news of the celebrities to the readers so it may spoil the celebrities’ image.
Guat Ling explain about the situation of photo been digitally manipulated:
As we can see, the photo of the model on the magazine looked different with the actual photo. It has been discovered that the actual photo of the model was digitally manipulated by editing the appearance of the model and the background of magazine to alluring people read through the magazine. Besides that, the photo also can be digitally manipulated by hiding defection to enhance the story or characters of the image.
Conclusion that written by Joanne:
It must be false advertisement. Like what Co Shin had written, readers will get the wrong information from it. In my opinion, no one will like to be shape by any technical things without their permission. It made you look like a fake doll and lost yourself. That's why I think that it should be false advertisement.
The advance of technology has transformed our daily life. Nowadays we can use technology to find anything we want by only one click. For instance, we can get the latest news from internet (we called it as online newspaper) instead of printed newspaper. Through the survey we did about the differences between about online newspaper and printed newspaper.We found that the amount of online readers are increasing years by years.
By using your hand to slide your ipad, you can get the newest information that you want. The tread of reading newspaper online are growing fast as internet develops more online news websites for online readers so that they can get the news from multiple online news easily.
Here're some experiences of our group member about printed newspaper and online newspapers.
Joanne's experience:
In my opinion, I do prefer reading an online newspaper as compared to printed newspaper. I chose both Star online and the infamous printed Star Newspaper to be my examples. I will never forget going online to read the news, it was not only clean but also very efficient. Holding a printed newspaper stain my fingers with black ink hence making them very dirty. It appeared very disgusting for everyone around me. The other fact that made me chose online newspaper over printed newspaper is that online newspaper is so much more organized than traditional printed newspaper. When I got online, I can quickly browse the news section that interest me. With just a click of my mouse, I can just get anything I want.
Suslin's experience：
In my own experience in online news is the easiest way to get the news, you just need a smart phone and a computer with you then you can get the news whatever you want. If you want to get older news you can find from online easily. I dislike the smell of print news and if you want to find an older news then it’s difficult to get it when you want, then you will become crazy. And if you try to read the print news after you finish the print news then you will know how dirty your hand is. I almost use online news more than print news because I don’t want my hand be so dirty. So I like online news more than the print news.
Coshin's experience:
From my point of view, I prefer to read news from online newspaper than printed newspaper. In these days of technological change, electronic devices are widely use. The majority is the smart phone user. I used to get news or informations from internet. It's much more convenient. I can stay at home and read it via phone instead of going out to buy the printed one. It saves time. Besides that, I needn't to bring the printed newspaper all the time wherever I go. As for online newspaper, I can read whenever I want to read it. It's easy to use. Several simple steps and then I can choose the edition that I wanted to read. Easy and convenient are the reason I choose online newspaper.
Nanyoung's exprience:
Actually, decade years ago, I can’t imagine I can read some breaking new via internet. However, now, we can read any breaking new where they from. For me, I’m studying overseas now, but I still can know what happened in Korea, appreciate to online newspaper.
Kevin's and Guat Ling's experience:
I prefer online newspaper than printed newspaper. The online newspaper can be updated immediately so they would have the newest information as opposed to print newspaper's which must first be written, then printed and then distributed.The news that I got from online last night may be the latest news on printed newspapers today.Besides,online newspapers can be interactive and include different thing's such as video's and audio whereas print newspaper's have to rely on just word and pictures. It's more interesting if we got full of latest newspaper in short duration video than read the printed newspaper which full of texts and the printed newspaper's smell is so heavy!
But meanwhile, the consequences of online newspaper occurs due to the development of technology.Print newspaper's would also most likely have less error's than online one's as usually they are more thoroughly edited. All types of newspaper's can lie but I think online newspaper would be more likely to be false as anyone can make one even by putting edited videos or pictures on the internet.
So will we only use online newspaper instead of printed newspaper in future? Not all of the online news can be trusted so the most believable news are only available on printed newspaper since it has been double checked.
We will discuss Facebook and privacy issues for this week's topic.
"If Facebook was a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria."Mark Zuckerberg, the 24-year-old founder and CEO of Facebook said. He is a computer programmer and also has the distinction of being the world's youngest billionaire, which he achieved in 2008.
Provide three main reasons why do students like to join FB??Why??
People spend over 700 billion minutes per month on Facebook. Almost every students have a FB account. Why do students like to join FB? As a student, I use facebook every day, not always to waste time. In fact, students like to join facebook as they can keep in touch with friends. Facebook allows us to connects with others easily. Through facebook, students can see what their friends did yesterday, what they are doing right now and what they are going to do on tomorrow. I have found a few of long-lost friends though facebook. Besides that, students like to join facebook because they take it as entertainment. Facebook allows its users to share the entertainment and information choices in their lives. Students spend their time on their facebook homepage which is full with musics, photos, videos, statuses and so on. Students often kill time by entertain themselves with facebook online games. Moreover, students like to join facebook as they could get information from facebook. For instance, for those students whom seldom read newpaper, they would never know what's happening and what's going on. Therefore, facebook is the place that where they get the information from.
What are the three most dangerous consequences of revealing too much personal information on FB??
Safety
Nowadays people like to share everything of their life with others people. Let’s say, they tend to post their private information which including their home address, mobile number or family members on their Facebook account for getting more new friends from other place. But they don’t realize that they had put their personal safety at risk. Predator may use information provided about a person’s birthday, interests or hobbies to impersonate them especially kids or teen since they are too small to recognize whether who know them with malicious purpose.
Eye of 'Spy'
There is very dangerous for too much personal information on FB, if there is a “Spy” always looking at you at spying what are you going to do, where are you right now, and everything you had uploading up to your profile. If they want to kidnap you or whatever they can get the information from your FB then you going to get trouble soon.
Identity theft
Imagine your life, which you’ve been living in since the day you were born being stolen, you have no Identity, no actual certificate of your life. You are a stranger. Hackers can just replace you in your life, be you for a day, a week, a month even up to years. That’s how dangerous the world we live in nowadays. With the internet so freely accessible, everyone can just be anyone. Facebook is like a platform for people to share everything of their life, we sometime share too much and forget to keep our privacy in check.
List & discuss three ways your privacy may be exposed on FB.
Firstly, when you check in some places, somebody can trace you easily. They know where you are. Then, some people will post their phone numbers and addresses on their facebook, it will also expose their privacy. Lastly, some people connect their facebook with their bank account to purchase some online stuffs, so, if the somebody hack to his PC, it will expose his account and password.
Provide three effective practices/ ways to protect your privacy on FB
1. Don’t press the sharing button too much
If you want to share something on facebook, before we share something, we can customize the settings and set a certain type of content to be visible to the people on some of yourlist, and invisible to other.
2. Checking in to places Actually, facebook has setting under sharing on facebook often goes unnoticed, and it can be very important, as it lets your friends check you in to place. So, it's better if you change your setting of privacy for sharing your current location. Having someone else telling the world where u are can be unpleasant and even dangerous in some cases. If you want to avoid it, disable this feature.
3. Use the ‘instant personalization'
We’ve covered this setting in-depth before. Essentially, it lets 3rd-party websites personalize your experience, which can be nice, but it also allows access to your personal data. You can opt-out of instant personalization on individual 3rd-party websites, such as Pandora, simply by clicking on “No Thanks” when asked about it. However, on Facebook you can completely disable it by leaving the checkbox before “Enable instant personalization on partner websites” unchecked.
Thanks for your time.
Writer and Editor of this week - Co Shin and Suslin
